How Mobile App Influences Consumer Purchase Behavior?

How Mobile App Influences Consumer Purchase Behavior

Do you know 95% of the users use apps at least once before buying a product?

Mobile applications are changing the approach how brands are connecting with consumers and now, apps can easily boost a company’s bottom line. There is a direct link between an application usage and purchase activity – the more engaging app you develop; the more customers spend on the purchase.

If any business wants to earn an utmost profit, it has to develop an application that delivers consumer benefits and will be well-functioning. It’s not compulsory that app includes a purchase feature to drive sales. Users, who are downloading branded applications and using it for more than three months, can increase spending by 19-48%.

The most demandable applications among customers are those, which have interactive features. Purchase behavior is tracked by researchers through an increase of reward points. Moreover, younger customers were more likely to use an application than an older one.

Create First Impression

Undoubtedly, the response is playing an important role in the growth of mobile applications. It is researched that around 268 billion mobile applications will be downloaded by 2017.

Moreover, more than 50% of applications that are downloaded are removed from the device after one use. Thus, companies have to develop an app that provides value to consumers as they are not giving a second chance to an application.

Users, who stop using an application after downloading, become disengaged and thus, they spend less money on purchases. Ensure too that would provide more than a way to promote the brand among users.

It would be a great to conduct the survey before development to know what consumers are looking for an application. Brands also dedicate resources to ongoing monitoring and maintenance to ensure that the app is supportable with updated operating systems. Also, continue marketing is compulsory for keeping customers engaged.

Word-of-mouth marketing

Whether it is mobile apps or other online platforms, it does affect purchasing behavior. Social media posts and product reviews also influence their vision of the brand. Contrary, negative reviews or social media posts, comments, etc. affects brand popularity.

Few people post online comments, but there are many people, who rely on those reviews to gather brand information. If such situation occurs with your brand then you should offer a coupon or some incentives as an apology. Here, consumers’ response can vary depending on the situation.

Doing nothing to please consumer is the worst strategy to follow for your business. It is important to show your app users that how important they are for your business.

Proven Fact: Apps Are Influential

Here, marketers have a chance to grab customer’s attention during their purchasing process. Businesses should develop an application that meets different demands. It is researched that consumers set different demands for an application by determining various purchasing process.

For example – when any customer order product, 83% of them are receiving a text message about their order status. So, if merchants want to speed up their customers’ buying process, they have to provide an update at every stage of purchase.

How to deal with Consumer’s Purchase Behavior from a Mobile App Development?

The consumer behavior is an unpredictable and so as to their buying decisions. In such a scenario, an experienced custom mobile app development company plays an important role to build apps that fulfill user’s demand and provide remarkable experience. These companies are implementing essential factors that affect purchase behavior that capture the consumers before they develop their purchase habit.

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