How Mobile App Influences Consumer Purchase Behavior?

How Mobile App Influences Consumer Purchase Behavior

Do you know 95% of the users use apps at least once before buying a product?

Mobile applications are changing the approach how brands are connecting with consumers and now, apps can easily boost a company’s bottom line. There is a direct link between an application usage and purchase activity – the more engaging app you develop; the more customers spend on the purchase.

If any business wants to earn an utmost profit, it has to develop an application that delivers consumer benefits and will be well-functioning. It’s not compulsory that app includes a purchase feature to drive sales. Users, who are downloading branded applications and using it for more than three months, can increase spending by 19-48%.

The most demandable applications among customers are those, which have interactive features. Purchase behavior is tracked by researchers through an increase of reward points. Moreover, younger customers were more likely to use an application than an older one.

Create First Impression

Undoubtedly, the response is playing an important role in the growth of mobile applications. It is researched that around 268 billion mobile applications will be downloaded by 2017.

Moreover, more than 50% of applications that are downloaded are removed from the device after one use. Thus, companies have to develop an app that provides value to consumers as they are not giving a second chance to an application.

Users, who stop using an application after downloading, become disengaged and thus, they spend less money on purchases. Ensure too that would provide more than a way to promote the brand among users.

It would be a great to conduct the survey before development to know what consumers are looking for an application. Brands also dedicate resources to ongoing monitoring and maintenance to ensure that the app is supportable with updated operating systems. Also, continue marketing is compulsory for keeping customers engaged.

Word-of-mouth marketing

Whether it is mobile apps or other online platforms, it does affect purchasing behavior. Social media posts and product reviews also influence their vision of the brand. Contrary, negative reviews or social media posts, comments, etc. affects brand popularity.

Few people post online comments, but there are many people, who rely on those reviews to gather brand information. If such situation occurs with your brand then you should offer a coupon or some incentives as an apology. Here, consumers’ response can vary depending on the situation.

Doing nothing to please consumer is the worst strategy to follow for your business. It is important to show your app users that how important they are for your business.

Proven Fact: Apps Are Influential

Here, marketers have a chance to grab customer’s attention during their purchasing process. Businesses should develop an application that meets different demands. It is researched that consumers set different demands for an application by determining various purchasing process.

For example – when any customer order product, 83% of them are receiving a text message about their order status. So, if merchants want to speed up their customers’ buying process, they have to provide an update at every stage of purchase.

How to deal with Consumer’s Purchase Behavior from a Mobile App Development?

The consumer behavior is an unpredictable and so as to their buying decisions. In such a scenario, an experienced custom mobile app development company plays an important role to build apps that fulfill user’s demand and provide remarkable experience. These companies are implementing essential factors that affect purchase behavior that capture the consumers before they develop their purchase habit.

Leave a Reply

Your email address will not be published. Required fields are marked *

two × one =

Contact Form

Recent Post

  • web development

    Web Development is one of the fast-growing technique which is growing year per year. According to a survey, the online market grows b

    January 18 2018
  • Top Rated PHP Frameworks of 2018 for Web Development ServicesAdd a little bit of body text(1)

    PHP stands for Hypertext Preprocessor, is a very well known and popular programming language for web development. PHP is a server-sid

    January 09 2018
  • native vs hybrid

    We all know that every business is based on unique business ideas, functionalities, and methodologies. In this digital world, a mobile app plays an im

    January 04 2018
  • Develop an On Demand Mobile App at The Top Mobile App Development Company(1)

    All we know these time people have very less time to manage their home, personal and business work and they want to have a person or system who can he

    December 28 2017

Client Testimonial

Jill Brown

Jill Brown


Have used DevTechnosys on multiple occasions and I will continue to do so as the provide fantastic support, service and high quality producers. I would recommend anyone w

Jesse (lealtec)

Jesse Leal


Dev Technosys are the best web developers I have worked with, no exception. I had some very convoluted requirements. Their communication, reliability and skills are excel

James (Crouch)


Made great effort to make changes when we were not satisfied with outcome, always polite and clear communication. Probably some errors on our side with regards to briefin

timur (payroll)

Brent Rey


The Dev team were good to work with. If you have very specific idea of what you want then I think you will get the outcome you’re looking for.

Karl (VideoCV)

Karl Kukner


I am pleased with the quality DevTechnosys and its team has produced on my project and your Project Management capability. This team has excellent communication skills an

timur dede

Timur Dede

DevTechnosys was always accommodating of my requests and provided quick turn-around times when responding to questions and queries. Ran into a couple of technical difficu

Allen Ghezzaoui

Allen Ghezzaoui


Excellent to work with. They have a lot of experience in many different areas and languages of programming. We continue to do work with this company. Cost is very fair an

Sarah Cheeda

Sarah Cheeda

United State

Really appreciated the team’s patience. We had multiple edits but the team was very understanding; courteous and got all the work done. I would recommend working with t


Chris Trembath


Amazing company to work with. We assign DevTechnosys to carry out changes on our websites constantly and they continue to impress me with their comprehensive skill set an

richard (poker)


United Kingdom

It’s pleasure doing business with DevTechnosys. Great team, great project management and execution skills. I’m very happy with the final outcome of the project. This

Cedric Thomas Firebrand

Cedric Thomas

United State

Excellent team as usual. Had to end the project prematurely due to changes on our side. They suit all of our needs and are incredibly receptive, savvy and knowledgeable.

Follow us